First-Impression Buy-Side is the first of its kind, programmatic-direct RTB self-serve cross-device Display and Video platform. First-Impression Buy-Side allows advertisers to take full control of their campaigns while still accessing our always premium, direct-from-publisher inventory. Unlike other Buy-Side Platforms, which offer mainly non-premium inventory, First-Impression Buy-Side offers the same above the fold, first-through-fifth impression placements on comScore Top 1000 sites that engage:BDR is known for. Since it was built by experienced marketers, First-Impression Buy-Side offers the granular targeting, tracking, and reporting needed to help our clients make the most of their spend, along with an expert support team to advise when needed. By leveraging real time buying, First-Impression Buy-Side gives media buyers the full control to maximize the value of an impression.
Vast scale that has been ranked #1 in the programmatic space by comScore, hitting 97% of US Internet users
Third-party audited and certified to IAB standards for click measurement, web impression measurement, rich media, digital video commercials, and mobile web ad measurement, ensuring that our technology is of the best possible caliber
Third-party audited and certified against the 3MS standard for Viewable Impressions
Build, target, manage, and optimize your campaigns in real-time with our simple self-serve platform
First-Impression Buy-Side allows you to buy cross-device display/video inventory, all within one platform, to create fully integrated campaigns
Access vast inventory from premier mobile and online ad exchanges, as well as inventory piped in directly from our premium ad network
Leverage our international reach to make your campaigns go global
Ensure eyeballs on ads by utilizing a feature that optimizes sites by rates of viewability, measuring viewing time to a human user and weeding out bot traffic
Utilize our granular targeting capabilities, which include geotargeting and behavioral targeting
Drive your message home, using retargeting to capture your interested audience and serve them further ads as they travel around our vast network
Take hold of the mobile market by targeting mobile inventory by platform, make and model, device, and carrier
Our team of specialists are here to help you build and execute profitable campaigns
Utilize First-Impression Buy-Side to purchase high-performing linear in-stream video
Maximize your ROI with placement-specific tracking
First-Impression Buy-Side is starkly different from most Buy-Side Platforms on the market, characterized by an emphasis on intuitive user experience and proven results. What sets us apart?